The Sears Tower is officially no more.
The country's tallest building got its new moniker Thursday during a public renaming ceremony hosted by Willis Group Holdings. Company Chairman and CEO Joseph Plumeri and Chicago Mayor Richard Daley unveiled the new sign bearing the name Willis Tower. Willis Group Holdings, a London-based insurance brokerage, secured the naming rights as part of an agreement to lease 140,000 square feet of space. Plumeri has said the company plans to bring hundreds of jobs to the city. The 110-story skyscraper has been known as Sears Tower since it opened in 1973. Its original tenant, Sears Roebuck and Co., moved out in 1992 but its sign -- and name -- remained.
Yeah. I just found this out on the Yahoo! news page this morning. How dare they have such audacity as to change the name of a Chicago landmark that's had the same name since '73?!
AUGH!! What next, are they gonna change the name of Wrigley Field?!! They've already taken Marshall Field's (screw you, Macy's!!) and now the Sears Tower; what next?!!?!
Rant over.
